PHA Canada
Canadian Non-Profit Organization
About the company
Support, Educate, Advocate for PH
The Pulmonary Hypertension Association of Canada (PHA Canada) is a national non-profit organization dedicated to empowering and supporting individuals affected by pulmonary hypertension (PH). Through advocacy, education, and research, PHA Canada works to improve the lives of those living with PH and their families. The organization provides valuable resources, connects patients with healthcare providers, and promotes awareness to drive advancements in treatment and care.
About the project
WEB DESIGN
For PHA Canada, I developed a user-friendly and accessible website that effectively communicates their mission and provides valuable resources to the PH community. The design features intuitive navigation, informative content, and a visually appealing layout, ensuring users can easily find the support and information they need. The site’s professional design enhances PHA Canada's online presence and facilitates their outreach efforts.
SEARCH ENGINE OPTIMIZATION
To enhance PHA Canada's online visibility, I executed a comprehensive SEO strategy that significantly improved the website's search engine ranking. This included optimizing keywords, improving meta tags, and enhancing the site's overall structure. These efforts resulted in increased organic traffic, making it easier for individuals to discover PHA Canada's valuable resources and services online.
E-COMMERCE STORE
I set up and managed PHA Canada’s e-commerce store, providing a seamless and secure shopping experience for users. This involved integrating user-friendly shopping features, optimizing product listings, and ensuring smooth transactions. The e-commerce store effectively supports PHA Canada's fundraising efforts by offering a convenient platform for purchasing branded merchandise and supporting the organization’s mission.
GRAPHIC DESIGN
As part of my ongoing collaboration with PHA Canada, I create compelling and cohesive graphic designs that align with the organization's brand identity. This includes designing promotional materials, infographics, and visual content for various campaigns and events. My designs enhance PHA Canada's visual communication, making their messages more engaging and impactful.
SOCIAL MEDIA MANAGEMENT
I manage PHA Canada's marketing and social media campaigns, creating and executing strategies that increase engagement and awareness. This includes developing content for social media platforms, running targeted advertising campaigns, and analyzing performance metrics. My efforts help PHA Canada connect with their audience, promote their initiatives, and drive community involvement.
PAID ADVERTISING
I implement and manage paid advertising campaigns for PHA Canada across various platforms, including Google Ads and social media channels. These targeted ads are designed to increase visibility, drive traffic to the website, and support fundraising efforts. Through strategic ad placements and continuous optimization, the paid advertising campaigns effectively enhance PHA Canada's outreach and impact.
.png)
MARKETING CONTENT
Your project, my expertise